Sydney Sweeney battles her internal duality fueled by an obsession.

Webtoon, the Korean comic app, knew we had to go all out for the final episode of our 3 part series, featuring their most famous comic, “Lore Olympus”. I think all of us agreed that this campaign was by far the weirdest of them all. Hope you enjoy America’s modern day sweetheard and Eurphoria’s angel, Sydney Sweeney, quite literally have an identity crisis in her home.


Brand: Webtoon
Agency: FRED & FARID Los Angeles
Creative Director: Chelsea Steiger
Art Director: Jocelyn Lam
Writer: Hilary Smith
Producers: Amanda Van Caneghem, Andy Caramanzana
Account Lead: Mariam Salcido

Production: Ways & Means
Director: Kevin Philips
Editor: Sean Leonard
Composer: Ali Helnwein
Glam: Anthony Nguyen
Wigs: Pamela Neal, Naomi Knights
Wardrobe: Mindy Le Block
Actress: Sydney Sweeney

Clio Shortlist - Webtoon “Stories to Obsess Over” Triliogy
Webby People’s Choice Nominee - Webtoon “Stories to Obsess Over” Triliogy
One Show / Shortlist - Webtoon “Stories to Obsess Over” Triliogy