Traffic jams suck. Steve Lacy makes it better.

The Los Angeles great himself, Steve Lacy, shows off his all-new Signature “People Pleaser” Stratocaster by senerading his fellow Angelenos in a moment of shared dispair: being stuck in LA traffic.  

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Brand: Fender Musical Instruments
Creative Director: Matthew Deak
Art Director: Jocelyn Lam
Head of Copy: Beth Wawerna
Writer: Diamond Doom
Project Manager: Jane Andaya
Artist Marketing: Jason Klein

Directors: Tino Schaedler, Naleye
Producer: Kathleen Heffernan
Editor: Nick Rondeau
Photographer: Mason Rose
Artist: Steve Lacy