Four Artists.
Four Unique Sets.
Four Covers.
One Song.
The Player Series is the most iconic Fender guitar models at the most affordable price point making it the easiest and most accessible way to get that classic sound, making it perfect for all types of players. We built 4 distinct worlds that fit each of the classic Fender models that honored their sound and tone while each artist did their unique cover of the Kinks‘ “All Day And All Of The Night”.-------
Brand: Fender Musical Instruments
Creative Director: Matthew Deak
Art Director: Jocelyn Lam
Head of Copy: Beth Wawerna
Writer: Tara Fox
Project Manager: Brandon Ramirez, Ben Sauer
Artist Marketing: Jason Klein, Matt Farrar
Production: Buckets Moving Co.
Director: Alex Chaloff
Editor: Jonathan Hagans
Set Design: Skye Prey
Artists: Julien Baker, DIIV, Wallows, April Kae
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In addition to the covers, each artist did a session performing an original song while speaking about how this specific model impacted their sound as an artist and changed the way they make music, and how this specific model inspired their playing.
Creative Director: Matthew Deak
Art Director: Jocelyn Lam
Head of Copy: Beth Wawerna
Writer: Tara Fox
Project Manager: Brandon Ramirez, Ben Sauer
Artist Marketing: Jason Klein, Matt Farrar
Production: Buckets Moving Co.
Director: Alex Chaloff
Editor: Jonathan Hagans
Set Design: Skye Prey
Artists: Julien Baker, DIIV, Wallows, April Kae
In addition to the covers, each artist did a session performing an original song while speaking about how this specific model impacted their sound as an artist and changed the way they make music, and how this specific model inspired their playing.