The performance of a lifetime by today’s grooviest and greatest showman, Kingfish

The incredibly talented Blues mastermind, Christone “Kingfish” Ingram showcases his first ever signature Telecaster by taking us through the 3 periods of his life that have been pivotal in his career during his Signature Session. As a creative team, we wanted to create a look and feel that would still resemble these nostaglic enviroments but in a playful and performative/theatrical way to represent the true showman that Christone Is.


Brand: Fender Musical Instruments
Creative Director: Matthew Deak
Art Director: Jocelyn Lam
Head of Copy: Beth Wawerna
Writer: Diamond Doom
Project Manager: Ben Sauer
Artist Marketing: Jason Klein

Directors: Alex Chaloff
Editor: Jonathan Hagans
Illustrations: Hollyana Divya Montoya
Photographer: Dean Yoshihara
Artist: Christone “Kingfish” Ingram