A peek inside a day in the studio with today’s most iconic producers.

Fender has always been a brand of innovation and so to promote their latest hybrid American Acoustasonic Jazzmaster, we created a series entitled “In the Studio” which is an inside look into the industries most decorated producers during a day in the studio. The episodes follow each of them as they create a track from start to finish using the Acoustasonic as their primary studio instrument.


Brand: Fender Musical Instruments
Creative Director: Matthew Deak
Art Director: Jocelyn Lam
Head of Copy: Beth Wawerna
Project Manager: Brandon Ramirez
Artist Marketing: Michael Schulz, Rhudy Correa, Ben Blanc-Dumont

Production: Buckets Moving Co.
Director: Alex Chaloff
Editor: Jonathan Hagans
Photographers: Dean Yoshihara, Clark Tolton
Producers: Shooter Jennings, Robert Cavallo, Andrew Watts, Butch Walker, Andrés y Mauricio