The most classic models, quite literally built to original specs.

Fender’s American Vintage II line is a collection of Fender’s most iconic models built to original specs exactly as they were when the model was released. They are truly Fender’s bread and butter so we created a campaign for all the vintage gear heads, celebrating the legacy of these iconic models and all the music that was influenced by them and how it continues to do so today.


Brand: Fender Musical Instruments
Creative Director: Matthew Deak
Art Director: Jocelyn Lam
Head of Copy: Beth Wawerna
Writer: Diamond Doom
Project Managers: Andy Caramanzana, Brandon Ramirez
Artist Marketing: Ben Blanc-Dumont, Jason Klein, David Mulqueen

Production: Buckets Moving Co. 
Director: Alex Chaloff
Producers: Wesley Stebbins-Perry, Christen Pinkston
Editor: Jonathan Hagans
Photographer: Alysse Gafkjen, Braylen Dion
Artists: James Bay, Jeff Beck, Brothers Osborne

To prove that this series was really built to original specs, we took out a full page ad in the NYT outlining the classic 1951 Telecaster and it’s specs, all of them.